Back To The Future with Term N Later

Travel West Midlands’ most popular kids bus pass has gone on sale again - giving meaning to the term ’I’ll be back’. The new ’Term n Later’ campaign for Term Plus has been designed with action in mind - and it really is a case of going back to the future!Phil Bateman, Travel West Midlands’ Corporate Affairs Director, said: "Terminator and its sequels were very popular and our new ’Term n Later’ advertising campaign coincides with the release of the new movie. I’ve often been described as resembling Arnie, especially my physique, so it’s a case of us using our advertising muscle to get some action on the sales front!"Getting to school or college is straightforward on Travel West Midlands’ comprehensive network of over 450 bus routes across the region and the Term Plus Travelcard is designed to offer kids a ’grown up’ product which offers them independence both during and out of school hours - hence the ’Term n Later’ tag.The Term Plus Travelcard is on sale at Travel West Midlands’ Travelcard Agents across the region and is valid right up until 23rd August 2003 - that’s bus travel for a whole term, plus extra journeys, for just £59.75p. It can be used all day, every day, seven days a week, including evenings and holidays on all Travel West Midlands and Travel Coventry bus services.The bus pass is on offer to anyone aged between 5 and 16. Sixth formers and college students can also buy Term Plus providing they qualify for and obtain a Centro 16-18 Photo Card.

Published 10th April 2003