City Hop brings bright news - following Blue Monday

Following Blue Monday and the announcement at the start of this year that rail fares will increase, there is brighter news for travellers hopping across Birmingham city centre.

On Tuesday 17th January, National Express West Midlands launched the City Hop with a reduced £1 fare for any single journey around Birmingham city centre. The new £1 fare covers single journeys anywhere within the city centre including travel to Digbeth, Broad Street and Aston University.

The aim of the City Hop is to encourage more people to use the buses, which travel frequently within minutes of each other around the city centre.

Peter Coates, Managing Director of National Express said: “With ever-rising petrol and car parking costs, we believe the £1 fare initiative is a real opportunity to increase the number of people that use the buses. The start of the year is a time when we look at our lifestyle, consider changes and economise. By introducing a lower fare, we are offering an added incentive to try the bus. National Express West Midlands has invested in improving the quality of its buses and we now have our new hybrid buses in service, providing environmental benefits along with a truly comfortable and enjoyable travel option.”

To promote the City Hop, a team of Hip Hop dancers surprised city centre commuters going to work on Tuesday 17th January. They performed their “Bus-A-Move” routine and handed out details as they hip-hopped their way around Colmore Row, Broad Street and the main city centre routes.

Visit the City Hop web page for more details,
including terms & conditions

Published 17th January 2012