Smell of Sweet Success for Balti By Bus Leaflet

Travel West Midlands has curried favour with local bus passengers by joining forces with Marketing Birmingham to create a ’Balti Triangle by Bus’ leaflet - and the smell of sweet success is in the air as 1,000 special limited edition ’Scratch & Sniff’ leaflets have been printed to titillate taste buds.30,000 publicity leaflets have been printed which include some general information about the history of balti, a bus route map and service frequency guide and 15% discount vouchers for selected restaurants based in the Balti Triangle area for anyone who shows a valid Travel West Midlands bus ticket or Travelcard. Leaflets will be distributed to over 700 outlets throughout the region.Phil Bateman, Travel West Midlands’ Corporate Affairs Director, said: "We wanted to encourage people to go out for the evening by bus, enjoy a balti and a couple of beers, without worrying about driving home. There’s nothing like the smell of a good curry to titillate taste buds which is why we’ve created a special Scratch & Sniff version of the leaflet."Anna Chambers from Marketing Birmingham said: "There are around 50 Balti houses in Birmingham’s Balti Triangle and it’s so easy to get to the area by bus. This unique leaflet offers the discerning eater everything they need to know about balti’s - including some great discounts offering great savings on a night out."Click here for the online version of the leaflet

Published 9th October 2003