Bus advertising is child's play

National Express West Midlands is launching an exciting new competition offering schoolchildren the chance to get their drawings seen by millions of people.

To celebrate the launch of its new 'Class Pass', Birmingham's biggest private sector employer is launching a competition for children to design a new bus advert.

Children are invited to submit pictures of their dream school trip to mark the launch of the 'Class Pass', which gives a class of 30 children and six accompanying adults a full day of travel across the region for just £1.25 each. With no restrictions on the times at which the groups can travel, the 'Class Pass', which can be used on any route, gives schools a cheaper and more flexible way of organising field trips.

Winners will be picked in Walsall, West Bromwich, Wolverhampton, Dudley and Birmingham, with the chosen advert appearing on buses in their local area.

Pictures may be inspired by real-life places, such as The Bullring, Dudley Castle or Sandwell Valley. Alternatively, children may wish to draw the trip of their dreams - such as Mars or under the sea.

Peter Coates, Managing Director of National Express West Midlands said: “We want an advert that captures the excitement children feel ahead of a school trip. We are asking children from across the West Midlands to paint a picture of their dream field trip, the more imaginative and colourful the adverts are the better. This is a great new ticket that will help make field trips cheaper and easier for local schools.”

Entries to the competition must be landscape designs on A4 paper and need to be sent back to National Express West Midlands’ Art Competition, National Express House, Mill Lane, Birmingham, B5 6DD. Closing date for entries is 1st March 2013.

The competition will be judged by a group of local mayors and each town’s winning entry will get three 'Class Pass' tickets for their school and a family ticket to a local attraction. National Express West Midlands has written to primary schools across the region.

Published 6th February 2013