NX West Midlands Hero

Check out the new digital art gallery opening in the heart of Coventry!

Travel into deep space with the UK’s first permanent digital art gallery, opening today!

Published: 13th May 2022

Check out the new digital art gallery in the heart of Coventry

The Reel Store is a brand-new visitor attraction suitable for the whole family, based in the old reel store at the former home of the Coventry Evening Telegraph newspaper. A space that was once the home of the city’s many stories has now been transformed into an immersive digital gallery and is welcoming visitors from across the country. 

To keep up to date with The Reel Store, follow @TheReelStoreUK on social media or sign up to their newsletter here! 

What’s on

Now open is Machine Memoirs: Space by internationally acclaimed artist Refik Anadol. Two million images of the deepest regions of outer space, captured by NASA and the International Space Station, have been transformed through AI into an immersive cinematic experience of rich and futuristic visuals accompanied by 3D audio. 

About the artist

Refik Anadol is a pioneer in the aesthetics of data and machine intelligence. He uses cutting-edge technology and big data advancements to creatively speak to the most pressing challenges of our time, and what it means to be a human in the age of machines. 

His work has been shown in over 50 cities, spanning six continents, and experienced by millions of fans. In 2021 alone work has been exhibited at Art Basel Miami Beach, COP26 in Glasgow, ARTECHOUSE in New York, Abu Dhabi, China, Japan and South Korea, as well as major cities across Europe including Istanbul, Milan and Venice. 

Who’s it for?

Everyone. It's a 360-degree experience, suitable for the whole family, with an awe-inspiring display that captures the beauty and spectacle of space in waves of colour and light. 

Whether you have an interest in space, are looking to have fun with the family, or want to grab the most instagrammable pictures in the galaxy, this is an exhibition not to be missed. 

Getting there

Just a few minutes' walk from Coventry City Centre, The Reel Store adjoins the Coventry Telegraph Hotel and is easily accessible by bus. 

You can hop on to any of our buses including: 6A, 11, 17, 17A, 19, 21, 24.  Otherwise you can plan your journey with us by using our handy journey planner.

You cannot miss out on this immersive experience in the heart of Coventry! Make sure to book early so you can get the best prices only at thereelstore.co.uk, and don’t forget to tag us in your pics using our social channels below!

Like us on Facebook

See what we're up to, what's going on locally and get the latest service updates.

Like us on Facebook
Follow us on X
Follow us on X

The best place to see the latest Coventry travel updates while on the go.

Follow us on X
Get inspired on Instagram

See local sights and tag us in your bus pictures. Follow us to get involved!

Follow us on Instagram

Back to top