A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a "device") browser from a website's computer and is stored on your device's hard drive. Each website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites. Many websites do this whenever a user visits their website in order to track online traffic flows.
Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalised features cannot then be provided to that user and accordingly they may not be able to take full advantage of all of the website's features. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.
Information supplied by cookies can help us to analyse the profile of our visitors and help us to provide you with a better user exprience.
Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.
Here is a table of cookies we use and why:
|Google Analytics||Google Analytics sets a cookie in order to evaluate your use of the website and compile reports for us on activity on the website. Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.|
|Doubleclick||Google DoubleClick's cookie collects information about online ticket purchases, to understand if a user clicked or was exposed to any online advertising prior to purchase.|
|Site Session Cookies||Session cookies to allow the user to return to a particular page or activity.
A session cookie, also known as an in-memory cookie, transient cookie or non-persistent cookie, exists only in temporary memory while the user navigates the website. Web browsers normally delete session cookies when the user closes the browser.
|Tawk.to||Live chat functionality. A cookie that remembers you so that we can link chat conversations together to provide a better service.|
|Hotjar||Hotjar allows us to see how users interact with website content as well as allowing us to run surveys to ask for user feedback to improve our website.|
By using the National Express UK Bus website, you consent to the processing of data about you in the manner and for the purposes set out above.
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