Figures released by National Express West Midlands have revealed that over 1,200 jobseekers in the region made the most of free bus travel in January.
The region’s biggest bus company took part in the Greener Journeys' Bus for Jobs scheme, which saw jobseekers across the UK receive free bus travel for the month of January.
Jobseekers who had been unemployed for between three months and one year were eligible, with the scheme targeted at helping young people.
The scheme followed the publication of research recently carried out at the University of Leeds, which showed that buses contribute £64 billion to the British economy every year and carry a fifth of the working population outside London.
This research also showed that more than 50 per cent of businesses rely upon bus services for recruitment and retention, while one fifth of businesses consider the bus to be central to their business operations.
Peter Coates, Managing Director of National Express West Midlands said: “It is great to see that over 1,200 jobseekers used the Bus for Jobs scheme in the West Midlands. We hope that people who have tried the bus for the first time in January will continue to use our services as a good value and reliable way to get around the region.”
Claire Haigh, Chief Executive of Greener Journeys commented: “This scheme gave people looking for employment access to free bus travel for one month. This will help many of them secure their first job, or a place on a relevant training course.”
Published 5th February 2013