On Friday 13 June 2014 National Express West Midlands drivers will get in the World Cup spirit by ditching their uniform in favour of football kits for charity.
The company’s 5,500 staff are swapping their red and grey uniforms for a football kit of their choice to raise money for the Bobby Moore Fund. As bus drivers are some of the most visible people in the West Midlands, with around 1 million passengers boarding buses everyday, the company hope it will also raise awareness of the fund amongst its customers. If customers want to join the fundraising they can donate at any of the six National Express West Midlands travel shops.
England’s most successful captain died of Bowel Cancer at the age of 51 and his fund raises money to tackle the disease, to date it has raised over £20m. Bowel Cancer is the second most common cause of cancer death in the UK
Bus drivers who choose to take part in the event are being asked to donate £2 to the charity which the business will than match. The inspiration for Football Shirt Friday comes from one of the most famous pictures of Bobby Moore in which he swapped football shirts with Brazilian legend Pele at the 1970 World Cup.
Madi Pilgrim, HR Director National Express West Midlands said: “This is a fun way for our drivers to get in the spirit of the World Cup and raise money for a great charity. We will match the donations made by our drivers and are putting collection buckets in our six travel shops across the region, so that customers who want to join us in supporting the Bobby Moore Fund can do so.”
Bus driver Dennis Hill said: “Everyone at the garage is really looking forward to this. It is great to be able to show your colours and get in the mood for the World Cup while supporting a charity. We are also really chuffed that the business has offered to match our donations.”
Published 13th June 2014