National Express West Midlands and Exterion Media are celebrating Birmingham as the “community capital” of the UK with a bus specially designed by one of the city’s talented schoolgirls.
Exterion Media invited primary school pupils from across Birmingham to take part in its Kids’ Wrapped Bus creative competition, in partnership with National Express West Midlands and Birmingham City Council. Over 100 school children submitted colourful and creative bus artwork depicting what they love about Birmingham.
Isra Younis, aged 10, from Ark Tindal Primary Academy was crowned the winner of the competition. Isra’s design features the iconic Bullring Bull and other Birmingham landmarks such as Cadbury World and the Birmingham Big Wheel. It will appear on a National Express West Midlands bus on the streets of Birmingham all summer.
Birmingham is the ‘community capital’ of the UK, according to new research from Exterion Media’s award-winning national consumer panel work.shop.play., which reveals how urbanites feel about different cities across the UK.
When it comes to what makes a great city, Brummies place more emphasis on friendly people, community feel and diversity than the rest of the UK. Over two-thirds (68%) of those living in Birmingham say these aspects are what makes a city a great place to live.
When asked to choose their favourite things about their city, Brummies also rated the shops (54%), transport links (53%) and restaurants (41%) higher than those living in other UK cities.
Clearly supporting development in the city, over half (55%) of Brummies feel positive about the new High Speed Rail (HS2) investment, believing it will be good for Birmingham’s economy and create more jobs. Nearly half (43%) say they have noticed an increase in young families and couples moving to Birmingham from London.
Martin Hancock, Development Director at National Express West Midlands, said:
“Hundreds of our buses are used every day by Birmingham’s citizens and visitors to experience and enjoy the city. So we're delighted that Isra's design, which shows what makes this city so great, will be on one of our Birmingham buses.
“It's no surprise to us that the research by work.shop.play. showed that Brummies think the sense of community and culture is the best thing about the city - we completely agree."
Councillor Stewart Stacey, Cabinet Member for Transport and Roads at Birmingham City Council, said:
“People might say I’m biased, but I think Birmingham is a brilliant city with plenty to shout about, so I’m delighted that the winning design on this bus now gives us another opportunity to do some more shouting.
“I would like to congratulate Isra on her winning design, which shows off some of Birmingham’s most distinctive landmarks and attractions and will be seen by people who visit, live and work in our great city over the coming weeks.”
Dave King, Managing Director at Exterion Media UK, said:
“Birmingham is a hugely diverse city that is rich in culture and radiates community spirit. It’s great to see how our research enriches our view on the audience in Birmingham, demonstrating what an influential and important region this ‘community capital’ is.
“We are proud to be investing with our transport partners to drive development in cities and connect urban areas, and are delighted to use our iconic wrapped bus advertising as a way to celebrate the city and its people.
“Isra’s vision of Birmingham will now be on tour around the city, contributing to the spirit that Brummies value so highly and enhancing the urban environment.”
Published 14th August 2017