New badges for Brummy Mummies celebrate local accent

Baby on board badge image

National Express West Midlands has today launched its new ‘Bab on Board’ badges for Brummy Mummies to be. The badge has been welcomed by the Royal College of Midwives as a way to help mums-to-be have a more comfortable journey.

The badges are free and can be collected from travel shops across the region. They’ll also be available in the standard version, ‘Baby on Board’ for anyone who doesn’t speak Brummie!

The badges will help pregnant women enjoy more comfortable bus journeys. Drivers will be able to quickly recognise customers who need a little more time to sit down.

Madi Pilgrim, HR Director of National Express West Midlands said:
“I hope lots of women will pick up – and wear – our free Bab on Board badges. We want to make it easier and more comfortable for mums-to-be in the West Midlands to travel on our buses. These badges will ensure our drivers, and other passengers, can recognise customers who need additional support.”

“The badges should also resolve that awkward moment when mums-to-be don’t like to ask for a seat, and other passengers don’t know whether to offer.”

The bus operator hopes that if women display the badges prominently on their clothing or bags, there’ll be better communication and less embarrassment.

Louise Silverton, deputy general secretary of the Royal College of Midwives said:
"Pregnancy can be very tiring for women in situations such as those they encounter on buses when they may have to stand for long periods of time. This is a welcome initiative that has our whole-hearted support and we are delighted to see the needs of pregnant women recognised in this way.”

Published 25th September 2012