National Express West Midlands is helping families enjoy local events and attractions for less this summer, with a new Family Summer Special bus ticket.

The Family Summer Special ticket could help families save around £200 on travel* during the summer months. Costing just £75 it means more money for snacks and attractions, and less stress when it comes to keeping the kids entertained. 

The region’s largest bus operator has 1,000 limited edition tickets available, providing unlimited bus travel across the West Midlands for up to two adults and four children travelling together during the school summer holidays.

The launch of the Family Summer Special ticket follows a recent survey of nearly 300 bus users** which revealed that 70% are parents with between one and four children aged up to 15. Over half of those parents indicated that financial constraints are likely to prevent them from enjoying activities and making memories with their kids this summer. 

Antony Goozee, Managing Director of National Express West Midlands, said:

“We recognise that it can be challenging - and expensive - for parents to keep the kids entertained during the school summer holidays. That's why we're making it easier and more affordable for families to get out and about to enjoy the many fantastic local events and attractions across the West Midlands.

“Our £75 Family Summer Special bus ticket is great value and means up to two adults and four children can enjoy unlimited travel for the entire school summer holiday, saving them around £200 to put away for a rainy day, or to go towards making even more special memories together this summer.”

According to the survey 94% of parents say value for money is important when considering travel to attractions and events with their family, with nearly two thirds indicating that their top three reasons for taking the bus are: it’s convenient, there's no stress with driving or hassle with parking, and it's affordable compared to other transport options.

The Family Summer Special ticket is valid on all National Express West Midlands buses, and all other bus services within the nBus zone from 21 July - 31 August 2025. The limited edition ticket is available now on National Express West Midlands mTicket app. 

To find out more and to plan your journey visit www.nxbus.co.uk.