Student IDs hit the road: National Express West Midlands now accepts Yoti’s digital Student IDs

National Express West Midlands has partnered with digital identity firm Yoti to accept digital Student IDs on its buses. 

Students can download the free Student ID and present this as proof of student status when travelling on National Express buses in the West Midlands. The introduction of the new Student IDs allows bus drivers to quickly confirm student discount tickets and helps improve the customer experience when travelling.  

With a verified Student ID, students can quickly and easily prove they are a student, without having to show a physical student card. They display only the key information, such as their photo, university email, and verified student status, directly to businesses. This approach enhances students' privacy and security while providing businesses with reliable confirmation of student status. 

Adam Rideout, Head of Customer Experience at National Express West Midlands, said:

“As a leading public transport operator, we are continually seeking solutions to enhance our service quality and passenger experience. The new Student ID feature from Yoti will make it even easier for customers to provide proof of student status when travelling on our services and benefit from cheaper travel.”

Robin Tombs, CEO at Yoti, said:

“We’re pleased to introduce our latest product feature, helping millions of students around the UK to prove their student status quickly, easily and securely from their phone. Young people can now prove their age, identity and student status, all from one secure Digital ID. We’re delighted to work with National Express West Midlands to accept Student IDs on its buses, enabling students to access discounted travel tickets more easily.”

Using the new Student ID is simple: 

• Download the free Yoti ID, Post Office EasyID or Lloyds Bank Smart ID app from the app store
• Create an account, add an academic student email address and take a photo
• Present the Student ID to the driver to receive the discounted fare.

Watch this video for more information.